In its full-year results published in September, Pumpkin Patch told investors its directors had given an undertaking to the bank that it would put forward proposals by October 20, which was later pushed out to October Instead, it tried to lift its trading performance in a four-year turnaround program, which it claimed was starting to show improvements.
To join the conversation, please log in. Don't have an account? Join the conversation, you are commenting as Logout. This range is made from high quality, comfortable fabrics and available in timeless styles, so both you and your child will love the morning dressing routine. This year, gender neutral stripes are the building blocks of the range. Simply team them up with an adorable tutu or jeans.
There are also beautiful floral prints in washed out pinks and graphic prints in urban greys. For older kids, discover simple silhouettes and prairie looks in natural cottons and linens. Get the latest kids tops with wonderful frills, ruffles, spots and checks, all mixed together for summer fun, or seriously soft and durable stretch denim pants.
For wardrobe staples all year round now, shop the entire Pumpkin Patch range now, and pay later with Afterpay. This email address is already associated with an EziBuy account. If you proceed as a Guest, your order will not be saved against this account.
We've noticed you're not signed up for our promotional emails about new arrivals and exclusive offers. Just check the box below to keep in touch. He said directors and management believed the Pumpkin Patch brand was "so strong that it would protect the company from mistakes, regardless of their magnitude"- an assumption he labelled "incredibly naive".
It's no secret clothing retailers have struggled in Australia over the past few years, and kids' fashion is no exception. Despite being the nation's biggest player, the company lay claim to just 4.
Pumpkin Patch's pricing combined with weak retail conditions "caused demand for its products to fall as customers sought cheaper products", the report said. Further competition came from online shopping, with many small independent labels promoted through social media platforms like Instagram, where mummy bloggers post images of their "brand ambassador" kids wearing the latest styles. The New Zealand-born marketing strategist has been blogging about the retailer for years, lamenting a brand that "had lost its way".
While parents' tastes changed, Pumpkin Patch designs did not.
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